Monday 4 April 2016

Ellis Faas- No stereotypical discrimination !

Ellis Faas is a very creative and original make-up artist. Unfortunately there is not much information about the brand itself and the products of the brand, but I waned to investigate and go more in depth with my research, so, I have emailed the company to find out more information about the brand and the products. I haven't received any answers from them and this made my research more complicated as I cannot find enough information.
    At this point I have started to research the brand, the products, and every small detail that would be relevant to this topic, I mean for the brand called Ellis Faas. I went on Youtube as well and searched for Ellis Faas channel. It has a few videos on it. Most of them are Tutorials in which even Ellis herself, show how to apply different product from her own brand. As mentioned before, Ellis Faas product are all liquid and unique for their presentation too.
    One thing that actually really impressed me was the way to advertise the products through small fashion films, with a message behind them saying the this make-up is for everyone. No matter your age, style, gender, skin colour, etc.



 No stereotypical discrimination!!!! And I believe that this message can be noticed in her works too:

    For example taking this image that represents one of the make-up artist's works. In reality the model behind the "mask" is a male. Even though she created a similar makeup on females as well. The other thing that popped in my eyes and I thought that it actually has a deep meaning and that is related to the message that I was talking about earlier -is that the makeup is asymmetrical on the face and each half of the face represents a different style and a different personality:
     For example the left side has bolder colours, harsher eyeliner, a darker eye- that would represent a stronger personality, more like a confident person; The gold and silver could represent wealth; and even the shape  of the eyebrow is completely different from the other side. While on the right side, where the makeup artist used pastel colours that give more an impression of a more simple personality, maybe not as confident, soft and fragile. The small black drops falling on the cheek give an impression of tears, that could be interpreted as symbol of fragility.

In conclusion I wanted to underline the fact that the makeup brand Ellis Faas not only was created from natural products and suits everybody not only for every skin type but can also be used regardless of skin colour, gender, style and personality a person has.



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