Brand evaluation

   Ellis Faas is "one of the most influential make-up artists of her time" (Vogue, Paris). Ellis Faas is also the name of a brand of cosmetic products bearing the name of its creator. Earlier, Ellis’ goal was to become a photographer, but after meeting with Mario Testino and after the term of the contract with L'Oreal in 2007, she launched her own brand. 

    This line of makeup is unique and what makes it so, is the concept behind it -that she coins as "Human Colours". The colours and shades that are present in our bodies are multiple and rich, which in a certain way unites us all humans. Based on this complex range, this cosmetic line creates a perfect balance between the skin tone and the shade of makeup applied. That's why with Ellis Faas you can create the perfect balance between the skin and the tone and shades of makeup from this line.

     All Ellis Faas products are "cruelty free", which has authoritatively been recognised by PETA. The suppliers of the brand stopped testing the ingredients/products on the animals much sooner than that turned into a law. For this reason we can see regularly under the logo, the adage: "ELLIS FAAS-only tested on supermodels."  

    We must also mention the fact that all products of this brand are natural based, vegetarian extracted or, some products are even vegan. For this reason, the Ellis Faas cosmetic products are suitable not only to each skin tone, but also for any age, every sex, every race. In addition, all Ellis products have liquid consistency (with the exception of the compact powder), which is another feature that makes this brand unique in its way of being.

     The packaging is designed in a very artistic, original and interesting characteristic. The majority of the makeup line comes packaged in pen dispensers that are very easy to use. The structure of the pens resemble bullets of guns, which in turn, relates to the charity initiative for children who are in war zones. This initiative is a great act of generosity that makes it even more remarkable brand.

    Not only the packaging is an interesting detail, or the concept behind the brand and all that determines it, but also the style of Ellis, the way in which she expresses her creativity and the way the products are promoted. The Ellis style is reflected in the images created to advertise the products. Dramatic, unusual, original, even Avant-Garde - are adjectives which perfectly describes her work.

     In conclusion, I would say that Ellis Faas is a unique brand and very special in its own way, for its characteristics, its promotion and its quality. The drama and originality that transmits through the images that represent the products of this line of makeup, show the creative spirit of its creator. Due to my choice to research and define Ellis Faas as a brand, I discovered new things, I have improved the little knowledge I had about this brand and improved my understanding of branding.