Debating the product for the Second Advertisement look

    At the very beginning I thought to advertise the Skin Veil Foundation by Ellis Faas. After reading the positive reviews and the way the company advertises it, it left a positive impact on me. I also wanted to advertise the Foundation from a personal preference: Foundation- Is a vital product for myself, and this influenced my choice too.
    After looking more into Ellis Faas products, my eye was caught by other products:

1. Ellis Faas- Glow up
2. Ellis Faas Lights

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   Ellis Faas "Glow up" - is also a skin product. The name itself already explains the use of it. It is highlighter that contains reflective pearls. This product attracts light to the parts you apply it on. Playing with light is one of the favourite trick of a makeup artist. "Light underlines shape and gleam. Pulling in light to specific parts of your face will enlighten it and breath life into it. The most ideal approach to draw in light to your face is with the delicate center properties of the intelligent pearls in Glow Up. These finely processed particles give brilliance a delicate unpretentious sparkle. It abandons you with a fragile gleam that veils any defects, including a silk delicate and porcelain wrap up. 

    Apply the iridescent powder to parts of the skin on which light falls first: your upper cheekbones, the scaffold of your nose, the Cupid bow of your lip, and collarbone. Playing with light makes an alluring accentuation on bone structure, and improves your sound and young appearance. GlowUp's skim on application gives a smooth feeling because of its micronisation innovation. Shine Up additionally shields the skin from nature since it contains vitamin E."  - (Ellis Faas)

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https://www.ellisfaas.com/collection/eyes/lights/e302

    The second product- Ellis Faas Lights in some way can be seen quite similar to the previous one. I mean, is also a product that attracts the light and has reflecting pearls, but is part of another category. 

    "Ellis Lights are a great deal more than just highlighters. Albeit fluid, they dry upon application. Lights have a brilliantly smooth completion, so you won't feel any stickiness and you'll dodge those troublesome eyelid wrinkles. To make the deception of metallic eyes, both as a completely hued eyelid, or utilized topically. In blend with Creamy Eyes, the Lights give unending potential outcomes to play with shadow and light – which is precisely what applying cosmetics is about."  -(Ellis Faas)

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   Analysing the products and the images that are used as advertisements for both products, I arrived at the conclusion that for the consistence the Ellis Faas Glow up products cannot obviously give this result as in the image that advertises the product. It is obvious that to create that look the artist used a silver or grey pigmented product underneath the Glow up powder. While the Ellis Faas Lights are pigmented by themselves and even the advertisement look more realistic. Both product have the same  role: to HIGHLIGHT,  so why not doing it in a realistic way, this is why I have chosen the ELLIS FAAS LIGHTS.

Reference:

https://www.ellisfaas.com/collection/eyes/lights/e302

https://www.ellisfaas.com/collection/skin/glow-up/